WHAT IS ECOMMERCE? NO FURTHER A MYSTERY

Despite the fact that most marketing campaigns on TikTok are financed or initiated by brand names, a lot of the most viral content is organic and natural. In 2023, an Israeli TikTok influencer posted a video clip of herself wrapping a frozen Betty Crocker Fruit Roll-Up processed snack about ice cream to make a crunchy fruit-flavored ice cream cone.